The Tyranny of the Shoulds for Market Researchers

Ben O'Hanlon - 18/07/2017

A quick-start guide to navigating research-focused digital content and getting the most value from minimal effort.

Shoulds are statements you hear when people tell you what you should be reading, or should be listening to, or should be doing. People love to tell you what you should, ought, must or have to do with your time (and some of us love to write blog posts about it).

The tyranny of the shoulds is the feeling that somehow you’re not living up to your ideal self, it’s the background anxiety that you’re not doing enough and missing out (even though this may be an irrational fear). Sadly, market researchers, like all other human beings, are not immune to this feeling.

Unlocking the power of video to illuminate insights

Tom Higgins - 19/06/2017

Last week, Voxpopme had the pleasure of attending and sponsoring IIeX North America. Our involvement enabled us to meet hundreds of like-minded researchers looking to push the boundaries of insight by exploring and testing new methodologies.

While at the show, we were fortunate enough to have the opportunity to present as part of the Merck track. Given that we've built a video insight platform, we figured we better talk about our field of expertise in a joint presentation with Merck titled 'Unlocking the power of video to illuminate insights'.

Video research: The scoop on the snap election...

Niamh Jones - 01/06/2017

On 18th April, the UK’s Prime Minister, Theresa May called for an early General Election scheduled for 8th June 2017. The unexpected 'snap' election sent waves of disruption through Westminster, the media and the general public. To gauge the full impact of Mrs May's decision, we asked Voxpopme's on demand video research community to share their opinion on the biggest political news this year.

Seeing things through the eyes of consumers

Tim Phillips for Raconteur & The Times - 24/05/2017

Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers.

The day you added video to your surveys...

Tom Higgins - 19/05/2017

You may have noticed the rise of consumer recorded video all around us. But, how on earth do you begin using such a valuable type of content to enhance your research?

Top 10 Market Research Blogs 2017

Kennedy Clayton - 10/05/2017

We’re just over a quarter of the way into 2017, and big things are happening in the market research (MR) industry! With an abundance of exciting technological advancements and new insights being discovered daily, staying up-to-date is becoming more important than ever.

So, our team has done their research (more research!) and compiled a list of the top 10 MR blogs you should follow in 2017. Stay tuned to these blogs to follow the latest news, advancements, and insights from across the industry!

Not sure what to ask? Check out Voxpopme's tried and tested open-ended questions for video research.

Tom Higgins - 02/05/2017

As researchers, we have all written hundreds of probing questions to get closer to our customers, but sometimes we all get writer's block or need a hint of inspiration.

At Voxpopme, we’ve tried and tested thousands of open video questions while collecting over a million consumer recorded video responses. So, we wanted to share our knowledge by offering some starter questions that have proven to deliver valuable, visual insights.

Voxpopme launches visual storytelling tool for market researchers

Tom Higgins - 13/04/2017

Immediate Release: 13 April 2017, Birmingham, UK

Video research innovators Voxpopme today announced the immediate availability of Showreel Generator 2.0, an intuitive solution for building customer stories with new and existing video research.  

Voxpopme appoints Jem Wallis to lead video research in Asia-Pacific

Tom Higgins - 29/03/2017

Leading video research technology expert Voxpopme has announced the appointment of Jem Wallis as Regional Director of Asia-Pacific (APAC).  Based in Sydney, Jem will focus on delivering Voxpopme’s fast, scalable video insights to companies throughout the region, further strengthening its Australian presence and global expansion. His addition to the team will support the growing appetite for innovative research technologies throughout the APAC region.

Seasonal Events to Inspire Your Next MRX Project

Adam Karmi - 16/03/2017

If you're in market research or marketing, you’ll know that seasonal events dominate our calendars. Key seasons and dates provide millions of companies around the world an opportunity to promote, sell, and enhance customers' experiences - making their products and services more enjoyable, exciting and current.

For those reasons, us researchers must utilise these events to better understand our customers before, during and after the big plays in our diaries.

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