Video analytics firm focuses on global growth with funding boost

Tom Higgins - 28/11/2017

Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from Mercia Fund Managers to support its global expansion.

GutCheck Partners With Voxpopme to Get Closer to What Consumers Think, Feel, and Do

Tom Higgins - 16/11/2017

First published by GutCheck - 16th November 2017

Partnership with Voxpopme to Yield Best-in-Class Video Solutions to Enhance Qualitative Insights

GutCheck, a pioneer in the agile market research space, today announced their partnership with Voxpopme, the leading provider of video insights and analytics. Together, the two will combine technologies and services to give clients an agile, end-to-end video solution that captures powerful customer feedback across any device and delivers humanized insights in days.

Do These 5 Things and Become a Voxpopme Power User

Tom Higgins - 25/10/2017

As many of you already know, Voxpopme is an agile video solution that strives to make video insight easy and scalable through our market leading technology. This has always been the aim for the team at Voxpopme. In the three years since I joined the company, the tools that take the pain out of working with video have evolved far quicker than I ever anticipated.

FUEL CYCLE Leverages Voxpopme's Video Research Capability To Unlock Deeper Customer Insights

Tom Higgins - 24/10/2017

FUEL CYCLE has partnered with video analysis specialists Voxpopme to help marketers and researchers quickly capture customer feelings and sentiment to gain strategic advantages.

Leading voices in Market Research collaborate in Perspectives launch

Ben O'Hanlon - 04/10/2017

The leading voices in Market Research have come together as founding contributors of Perspectives - a new initiative designed to offer a one-of-a-kind discourse with insights industry experts via video.

Voxpopme launches new ‘Moments’ app for agile video diary studies

Tom Higgins - 28/09/2017

Video research innovator Voxpopme today launched a new, dedicated app-based qualitative solution, specifically for diary studies, called Moments.

Available for iOS and Android, the Moments app will enable researchers to seamlessly run video diary studies by inviting consumers to respond to questions and tasks via videos recorded across any number of days and weeks.

What does it take to reach critical mass in market research?

Ben O'Hanlon - 27/09/2017
Sometimes it feels like the rate of innovation and change in the market research space is random and chaotic. It seems like only a minute ago that we were listening to the sound of modem dial-up as we shifted our research online, now everyone has 4G devices with HD cameras - making them more accessible than ever before. Information used to be scarce, and now it’s easily shared; in fact, there is a deluge of data, and it’s completely changed the research landscape and the tools we use. In this blog post, we consider how these innovations reach critical mass and what happens after they do...

Voxpopme advances video research automation with sentiment analytics

Tom Higgins - 01/08/2017

Immediate Release: 1st August 2017

Voxpopme integrates IBM Watson’s machine learning and natural language processing capabilities to deliver advanced video sentiment analysis.

Voxpopme announces video partnership with Kantar

Tom Higgins - 20/07/2017

Immediate Release: 20 July 2017

Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar clients through its market leading technology.

Addressing a growing client need for speed and impact in market research, this partnership with Voxpopme provides Kantar with the tools to connect with consumers across the world via video feedback. Kantar will use these new capabilities in researching marketing challenges such as product testing, brand positioning and communication testing, shopper insights and customer experience.

The Tyranny of the Shoulds for Market Researchers

Ben O'Hanlon - 18/07/2017

A quick-start guide to navigating research-focused digital content and getting the most value from minimal effort.

Shoulds are statements you hear when people tell you what you should be reading, or should be listening to, or should be doing. People love to tell you what you should, ought, must or have to do with your time (and some of us love to write blog posts about it).

The tyranny of the shoulds is the feeling that somehow you’re not living up to your ideal self, it’s the background anxiety that you’re not doing enough and missing out (even though this may be an irrational fear). Sadly, market researchers, like all other human beings, are not immune to this feeling.

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