WTF do I do with all this video data?!

Tom Higgins - 18/05/2018

Video is the most powerful way for customers to provide real human feedback. It’s deep in meaning, rich in content and emotionally engaging - and today’s technology has made it easier than ever before for researchers to access this feedback in huge volumes.

Once you’ve captured your video data and got to know the people behind it you’ll have tons of complex thoughts, thousands of emotive messages and more real human stories than you can shake a stick at - but what on earth do you do with all this info once you’ve captured it? It can feel pretty overwhelming - but don’t worry, that’s what we’re here for…

Video Research Wall

The lowdown on technology

The days of manual transcription and carefully noting important time-codes and annotations by hand are long gone. Instead, today’s technology means that uploaded videos are instantly human-transcribed, time-coded and checked for quality to save you time and hassle further down the line. Your videos can also be searched by keywords or filtered by age, gender, custom tags or any additional data - which means you can find the insights you need, fast.

Interactive charts and word clouds are also available to make it easier for you to explore your content - and because all videos are rated for sentiment, you can get to the bottom of what your respondents are really thinking and why. The result? And end-to-end video solution that allows you to really see the people behind the video data.

Discover the themes that matter the most

Automated theme coding means you can say goodbye to manual coding and discover the themes that matter most to your customers. It works by automatically searching for consistent themes and topics in your videos and instantly identifying keywords and phrases, taking you straight to the video snippets where your respondents mention your chosen theme.

All of this means that you can easily see how many mentions a specific theme has and by how many respondents so you can clearly understand what’s important to our customers, identify trends, pinpoint key themes and organise your data. Not only that, but because you can also automatically put entire themes into your final showreel, you can spend less time searching for answers and more time on telling better, more informed stories.

Identify true sentiments

Sentiment analysis tools allow you to categorise video content according to your respondents’ true feelings - which means you can understand the sentiment behind every single sentence, in every single response. It works by reviewing every sentence of each video, determining whether it is positive, negative or neutral and giving an associated score so you can build a true understanding of sentiment without the human biases that are often present in manual analysis.

Not only that, but because it also vastly increases the speed, scalability and accuracy of your analysis, it brings you closer to your customer’s feelings about your products and services than ever before. And because you can take a step back and view these sentiments at a theme level, you can also clearly see where your brand delights and where you need to make improvements.

Share the human story

A showreel generator enables you to easily share your findings and present real human stories to your stakeholders - and because it also allows you to fully customise your showreels by adding image slides, logos and brand colours, you can stamp your brand identity on every showreel you create. If that wasn’t enough you can also add text frames to build a narrative and overlay subtitles and captions for added info, as well as re-ordering and refining snippets to craft the perfect story. All of which means that you won’t need to waste any time hanging around waiting for video editing; instead you can get your sleek showreel in front of the people that matter in no time at all.

Video market research is undoubtedly one of the best ways to provide real human feedback and access in-depth insights - but so much video data can be pretty overwhelming, which is why you need to utilise clever analysis tools to unlock the power of your data. If you’d like to see Voxpopme’s video analytics tools in action, click here to view our demo studies.

 

Topics: video research

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