2016 was a huge year for market research with the industry going through a dynamic shift in its approach to tech innovations. Emerging methods rose to prominence as we witnessed faster adoption of an array of new software platforms and techniques.
Greater adoption lead to an exciting year for tech-based video research and, consequently, Voxpopme. The latter was thanks to our awesome clients and many other supporters from the world of research.
As quick thanks for your support, our marketing team has wrapped up our most popular content from 2016 in one single blog post (so you don't have to trawl through the email archives early Jan).
Check out the list below to catch anything you may have missed in 2016:
1. The 'Market Research Events Infographic' proved so popular back in January '16 that we built a bigger, better version for 2017. The new version launched in December to cover you for the year ahead, and we will update it as the new year progresses. Get your copy here.
2. The 'Voxpopme Video Innovation Sessions' gained a positive reputation with clients and new contacts. Many researchers used them to explore the use cases of agile video and keep pace with the latest developments within tech-based video research. Keep your eyes peeled for the launch of Voxpopme's new round of innovation sessions in 2017 - you can even register your interest early here.
3. ‘The ultimate guide to video open-ends' eBook provided a helpful introduction to the open-ended video question. For the uninitiated, this is a light way to begin exploring how, where, when and why to use self-recorded video feedback questions in your research projects. You can download the full eBook here.
4. The 'One's to Watch 2016' blog post attracted hundreds of views, but we'll let you be the judge of how accurate the list of innovative companies was and how they performed in 2016.
5. Voxpopme's first video research report, 'The King of the Coffee Shops' set out to discover the UK's most loved high street coffee brand. The report combined the impactful visuals of video research with the complex data that is now available with automated video analysis. The final version went live in July, but there's still plenty of time to download your very own copy here.
6. Our latest video case study, published midway through 2016, offered researchers an insight into Dallas Marketing Group's successful nutritional supplements video research project. They kindly let us share the highlights on YouTube so you can watch the short video report here.
7. Our second highest viewed blog post in 2016 was the simple, but handy, '6 Must Read Market Research Publications'. The title is pretty self-explanatory, so without further ado - access it here.
8. We didn't save all the good stuff for our own blog. Our recent article for Customer Experience Magazine proved a hit, so much so that we were asked to do localised versions in different countries. We were delighted to oblige and received positive feedback about video's ability to gain accurate consumer perspectives on the seasonal marketing efforts of major brands.
So there you have it, our top 8 pieces of content from 2016. Please do take the time to explore them, download any resources you like, register for innovation sessions or get in touch if you have questions.
We look forward to working with you throughout 2017 and beyond.