On 18th April, the UK’s Prime Minister, Theresa May called for an early General Election scheduled for 8th June 2017. The unexpected 'snap' election sent waves of disruption through Westminster, the media and the general public. To gauge the full impact of Mrs May's decision, we asked Voxpopme's on demand video research community to share their opinion on the biggest political news this year.
Graphic first published in Raconteur's 'The Insight Economy', May 2017
However, the purpose of video research is to find the stories behind the stats and see the reasons for individual's opinions and voting intentions.
As key events played out, Voxpopme asked a small sample of voters to regularly share their thoughts to provide ongoing insight into how the news, social media and opinion polls have swayed their vote.
From extra bank holidays to TV debates and leaked manifestos, there was a clear divide between voters who would be sticking with the same party they have always supported and those on the fence.
The segment of the electorate on the fence provide an interesting outlook into the current political cohesion in the UK. For those undecided, it was clear that the party manifestos have been immensely influential, leading many voters to switch their allegiance from one party to another.
With seven days left until the vote and continually fluctuating opinions, there’s plenty of time for the polls to change. We’ll be asking our UK panel on 7th June how they plan to vote for one final time in 2017 (hopefully).
Want to ask our panel more election based questions? Get in touch with us via our contact page to launch your on-demand video campaign.