Net Promoter Scores are a quick and easy way of discovering how your brand is perceived by consumers; by subtracting the detractors from the promoters, you can instantly see whether your brand is perceived favourably by consumers and where in fits in relation to others.
However, where Net Promoter Score analysis succeeds, it also fails, in the simplicity of the analysis. All the Net Promoter Score analysis provides you with is a number, there is no ‘why’ behind the score. Therefore it becomes hard to understand exactly why your detractors have scored you poorly. If you can’t understand the score how are you meant to go about changing it? This becomes a problem when you are unable to truly understand and harness your brand advocates.
Why not take a look here to see how video can improve and enhance your Net Promoter Score surveys.
Below you will find our very own Net Promoter Score brand tracking leader board. This is updated regularly with NPS scores from a number of household brands. Below is the leader board, unsurprisingly the highest scoring brand at the moment is Apple.
Come back and check in with us from time to time to track how large household brands are perceived by UK consumers.
Top rated brands by UK consumers:
|Alton Towers||+26.06||16th June|
|Costa Coffee||+17.17||25th June|
|Premier Inn||+14.14||18th March|
|Centre Parcs||-3.56||8th June|
|Hilton Hotel||-3.93||29th July|
|First Choice||-9.38||12th May|
|Vue Cinema||-10.35||17th June|
|Premier Inn||-11.77||29th July|
|Kwik Fit||-23.96||25th March|
|Holiday Inn||-32.67||29th July|
|Burger King||-58.74||10th July|
|Monarch Airlines||-67.17||24th March|