Heathrow's Third Runway

Rebecca - 16/07/2015

It was announced earlier this week that Heathrow Airport has been chosen for expansion, with plans in place to build a new 3rd runway. We asked our panel to watch a video from the CEO of Heathrow responding to the Airports Commission recommendation for Heathrow expansion and to voice their views on whether they thought the expansion would be a negative or positive attribute to the UK.

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The Chief Customer Officer

Tom Higgins - 14/07/2015

The vital internal voice of the customer

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Apple Music

Rebecca - 18/06/2015

Apple have announced their latest venture, Apple music. This service is set to rival other music streaming services such as Spotify and Tidal offering the same sort of features including access to a library of music which can be streamed and downloaded to listen to when offline. We wanted to know if our panel members would be giving Apple music a go when they launch their 3 month free trail of the service in their next update. We also wanted to know if people would be prepared to leave behind their trusted Spotify and jump ship to Apple music where they would be paying around £10.00 per month for the full service.

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The New Conservative Government

Rebecca - 19/05/2015

After one of the closest elections in years it was announced on Friday 8th of May that the Conservative party had won an overall majority and David Cameron would be returning to number 10 Downing Street. We asked our VoxPopMe community to voice any concerns they had about having a Conservative government, what changes they think they will make and if they were pleased or disappointed with the result.

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Live Stream: Who do you think will win the election?

Rebecca - 18/05/2015

We asked our VoxPopMe community to tell us who they thought would win the Election.

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Would you support a coalition government?

Rebecca - 05/05/2015

With the election only a few days away we wanted to find out what our communities thought's on a coalition government, something that is looking increasingly inevitable. We wanted to know which parties our users would support and which parties they didn't want to see form an alliance.

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The Green Party take to the spotlight in political broadcast

Isobel Doster - 16/04/2015

Last week the Green Party literally threw themselves into the spotlight with the release of their party political broadcast for the general election. It begins in the traditional fashion with a spokeswoman for the party stating that the Green Party are a complete alternative to the mainstream political parties in England, Wales and Scotland. Her rhetoric suggests that the disparity between Left and Right Wing politics is increasingly unclear, as well implying with subtle aggression that the leaders of the mainstream political parties form alliances purely to secure their own power. Yet, to fully illustrate this notion a gushing 'boy band' sweep across the screen, belting a spoof pop song with the lyrics 'we're all the same'. The 'band' is a jibe at the Green Party's opponents, as the band members explicitly resemble David Cameron, Ed Miliband, Nick Clegg and Nigel Farage (even down to the colours of their shiny ties). The broadcast ends as it begins with the spokeswoman soberly emphasising some of the central points of the Green Party manifesto, reminding electorates to 'vote Green, for the common good'.

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The Usurper: The NEW Cadbury's Creme Egg

Isobel Doster - 02/04/2015

With Easter weekend within grasping distance, the world famous Cadbury's Creme Egg has made its anticipated return to the shelves. Yet, the chocolate egg was met with tears instead of joy this year, as experts reveal the ingredients and size of the egg have been altered to mirror the American counterpart. Chocaholics from around the UK have united to protest, petition and plead for the return of the ORIGINAL egg.

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The NHS experience

Rebecca - 25/03/2015

We asked our panel members to speak about their recent experiences with the NHS. We wanted to know if they had seen first hand evidence of the NHS being stretched as much as the media is currently portraying. Did they notice shortages in staff and resources or were they impressed with the care and attention that they received?

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Video - The Future of Customer Feedback

Isobel Doster - 24/03/2015

At VoxPopMe we are passionate about video and the benefits that can be reaped through its application within customer feedback. We have dedicated the last 2 years to optimising and automating the insight that can be gained through video as a medium.

Video has been called ‘a real-time sequential medium’ because, unlike textual data, it preserves the temporal characteristics of human interaction. It records the natural thought-process of the respondent, as well as capturing unconscious factors, such as their facial expression and body language. The intensity of what is verbally expressed, or how strongly the respondent feels about the topic being discussed, is therefore determined by these unconscious factors. Therefore, through the relationship between speech and movement a deeper level of meaning to the response is uncovered.

By using video to collect feedback, companies can capture their customers in the moment. They can see and hear customers discuss their experiences in the comfort of their own home. Whether they are praising the experience or seething with anger, their feedback is undoubtedly emotive and honest.


We have conducted various studies comparing video capture to open-ended text responses in surveys. Consistently, we have found that video responses provide:

  • Deeper understanding of customers
  • 6x more content and 150% more themes when compared text-based open-end questions or feedback
  • Detection of emotions. Ability to see & hear actual respondent, picking up on cues such as tone of voice, emotions, facial expressions, surroundings, etc.
  • More open and honest. It’s like they don't think anyone is around when they answer. They want to express their opinions.
  • Sharable, engaging content for the Board Room


VoxPopMe is an innovative insight platform that captures real-time feedback from consumers via apps or browser across desktop, tablet and mobile devices. The strong UX allows the user to give honest and emotive answers to your questions in any environment.

The platform offers a hybrid of video and survey capabilities for clients. Video feedback is supported by advanced surveying tools, including standard surveys, open-ended text responses and NET promoter scores. Moreover, our service is phenomenally fast - videos are transcribed and analysed for sentiment and quality of response in 20 minutes.

Since launching in May 2013, we have captured over 150, 000 videos across 4 territories (United Kingdom, United States, Singapore and Australia). We are currently regularly working with over 50 clients, including many globally recognised brands.

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