We asked our VoxPopMe community to tell us who they thought would win the Election.
With the election only a few days away we wanted to find out what our communities thought's on a coalition government, something that is looking increasingly inevitable. We wanted to know which parties our users would support and which parties they didn't want to see form an alliance.
Last week the Green Party literally threw themselves into the spotlight with the release of their party political broadcast for the general election. It begins in the traditional fashion with a spokeswoman for the party stating that the Green Party are a complete alternative to the mainstream political parties in England, Wales and Scotland. Her rhetoric suggests that the disparity between Left and Right Wing politics is increasingly unclear, as well implying with subtle aggression that the leaders of the mainstream political parties form alliances purely to secure their own power. Yet, to fully illustrate this notion a gushing 'boy band' sweep across the screen, belting a spoof pop song with the lyrics 'we're all the same'. The 'band' is a jibe at the Green Party's opponents, as the band members explicitly resemble David Cameron, Ed Miliband, Nick Clegg and Nigel Farage (even down to the colours of their shiny ties). The broadcast ends as it begins with the spokeswoman soberly emphasising some of the central points of the Green Party manifesto, reminding electorates to 'vote Green, for the common good'.
With Easter weekend within grasping distance, the world famous Cadbury's Creme Egg has made its anticipated return to the shelves. Yet, the chocolate egg was met with tears instead of joy this year, as experts reveal the ingredients and size of the egg have been altered to mirror the American counterpart. Chocaholics from around the UK have united to protest, petition and plead for the return of the ORIGINAL egg.
We asked our panel members to speak about their recent experiences with the NHS. We wanted to know if they had seen first hand evidence of the NHS being stretched as much as the media is currently portraying. Did they notice shortages in staff and resources or were they impressed with the care and attention that they received?
At VoxPopMe we are passionate about video and the benefits that can be reaped through its application within customer feedback. We have dedicated the last 2 years to optimising and automating the insight that can be gained through video as a medium.
Video has been called ‘a real-time sequential medium’ because, unlike textual data, it preserves the temporal characteristics of human interaction. It records the natural thought-process of the respondent, as well as capturing unconscious factors, such as their facial expression and body language. The intensity of what is verbally expressed, or how strongly the respondent feels about the topic being discussed, is therefore determined by these unconscious factors. Therefore, through the relationship between speech and movement a deeper level of meaning to the response is uncovered.
By using video to collect feedback, companies can capture their customers in the moment. They can see and hear customers discuss their experiences in the comfort of their own home. Whether they are praising the experience or seething with anger, their feedback is undoubtedly emotive and honest.
We have conducted various studies comparing video capture to open-ended text responses in surveys. Consistently, we have found that video responses provide:
- Deeper understanding of customers
- 6x more content and 150% more themes when compared text-based open-end questions or feedback
- Detection of emotions. Ability to see & hear actual respondent, picking up on cues such as tone of voice, emotions, facial expressions, surroundings, etc.
- More open and honest. It’s like they don't think anyone is around when they answer. They want to express their opinions.
- Sharable, engaging content for the Board Room
VoxPopMe is an innovative insight platform that captures real-time feedback from consumers via apps or browser across desktop, tablet and mobile devices. The strong UX allows the user to give honest and emotive answers to your questions in any environment.
The platform offers a hybrid of video and survey capabilities for clients. Video feedback is supported by advanced surveying tools, including standard surveys, open-ended text responses and NET promoter scores. Moreover, our service is phenomenally fast - videos are transcribed and analysed for sentiment and quality of response in 20 minutes.
Since launching in May 2013, we have captured over 150, 000 videos across 4 territories (United Kingdom, United States, Singapore and Australia). We are currently regularly working with over 50 clients, including many globally recognised brands.
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On Wednesday the Chancellor announced the latest budget. The changes included help to buy ISAs for first time house buyers, money taken off alcohol tax and a 5 year petrol price freeze. We wanted to know our panel's opinion on the latest proposals and how these changes would affect them day to day.
Electronic cigarettes are becoming increasingly popular as an alternative to normal cigarettes. Seen as a healthier alternative and an aid to help kick the habit, e-cigarettes have been welcomed with open arms, however are these electronic devices as innocent as they seem? Does their colourful advertising and attractive flavours actually encourage people to take up the habit and what are the health implications that come with this?
We asked our panel to imagine that there was a general election tomorrow. We wanted to know which party they would vote for and the reasons behind the choice. It ranged from panel members who wouldn't bother to vote in the upcoming election to people who had stood by a particular party for over 10 years and would never consider voting for anyone else.
Speculation that computing giant Apple is to start building cars has been one of this week’s biggest tech stories. We wanted to know our panels thoughts on a possible iCar. Would any of our panel members be interested in buying it what did they think it would be and look like?