Quantitative research is a fantastic tool. A tool that has enabled generations of market researchers to ask consumers easy-to-answer questions, yielding the core understanding of trends, behaviours and opinions in the market.
Today there will be a vote in the House of Commons as to whether Britain will endorse airstrikes in Syria, targeting Isis. We asked our Voxpopme community how they would be voting if they were in the House of Commons today. It looks like overall our community do not support the proposed airstrikes.
At Voxpopme we recently asked our customer community their opinion on the latest Star Wars trailer. Going beyond the statistics we present visual and emotive research that is humanised. We believe data visualisation is stronger than statistics and open ended responses
2015 is reaching its pinnacle. At Voxpopme we know that this is the busiest season for MR professionals. So this quarter, we want to help you supercharge your surveys with video to ensure that you go out with a bang this year!
At Voxpopme, we capture video content from customer communities. We believe data visualisation is stronger than statistics and open ended responses. We recently asked our customer community their opinion on the US gun laws. Going beyond the statistic, that 54% of those surveyed did not want American gun laws to change, we present visual and emotive research that is humanised.
Voxpopme provides the ability to capture the qualitative element to your brand tracker, segmentation study and market research. With our own customer community, brands and agencies are able to target their own customer community or use ours.
We asked 100 of our VoxPopMe community what influences their choice of insurer and what would encourage them to buy multiple products from one insurer. Out of the 100 panelists surveyed 79% had car insurance, 69% had home insurance, 65% had contents insurance, 43% had buildings insurance and 42% had life insurance.
It was announced earlier this week that Heathrow Airport has been chosen for expansion, with plans in place to build a new 3rd runway. We asked our panel to watch a video from the CEO of Heathrow responding to the Airports Commission recommendation for Heathrow expansion and to voice their views on whether they thought the expansion would be a negative or positive attribute to the UK.
After one of the closest elections in years it was announced on Friday 8th of May that the Conservative party had won an overall majority and David Cameron would be returning to number 10 Downing Street. We asked our VoxPopMe community to voice any concerns they had about having a Conservative government, what changes they think they will make and if they were pleased or disappointed with the result.