How to do qualitative video market research without the fuss

Tom Higgins - 18/05/2018

Did you know that more than 400 hours of video are uploaded to YouTube every single minute? Or that a staggering 10 billion videos are watched and shared on Snapchat each and every day? Video touches all aspects of our lives, and as apps like Instagram Stories hit 300 million daily active users, people are becoming more and more confident communicating via video - which means that the use of video will continue to grow in popularity.

WTF do I do with all this video data?!

Tom Higgins - 18/05/2018

Video is the most powerful way for customers to provide real human feedback. It’s deep in meaning, rich in content and emotionally engaging - and today’s technology has made it easier than ever before for researchers to access this feedback in huge volumes. Once you’ve captured your video data and got to know the people behind it you’ll have tons of complex thoughts, thousands of emotive messages and more real human stories than you can shake a stick at - but what on earth do you do with all this info once you’ve captured it? It can feel pretty overwhelming - but don’t worry, that’s what we’re here for…

What does it take to reach critical mass in market research?

Ben O'Hanlon - 27/09/2017
Sometimes it feels like the rate of innovation and change in the market research space is random and chaotic. It seems like only a minute ago that we were listening to the sound of modem dial-up as we shifted our research online, now everyone has 4G devices with HD cameras - making them more accessible than ever before. Information used to be scarce, and now it’s easily shared; in fact, there is a deluge of data, and it’s completely changed the research landscape and the tools we use. In this blog post, we consider how these innovations reach critical mass and what happens after they do...

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