Last week the festive season kicked off with the arrival of the annual John Lewis Christmas advert, and the fight to have the best Christmas advert has now begun. Which means it's incredibly important to understand how your advert has been perceived by your customer communities. At Voxpopme, we run advert testing for a number of large household brands. Collecting the voice of the customer bears witness to the effectiveness of the advert, and how it alters the perception of your brand running up to the busiest time of the year for retailers.Read More
As Primark's profits surge and they become an essential shop for any high street, we surveyed our panel of UK consumers to see why Primark are doing so well.
From our initial NPS analysis (find out more about Net Promoter Score - NPS), it seems Primark have scored just below average. Hear from our panel of UK consumers what is making Primark successful, although they appear to be performing sub-par in the eyes of the consumer.
We asked our female panel members to show us how they apply their mascara. We wanted to see the behaviour trends that occur when people apply mascara, for example how many of the panel applied mascara to both the top and bottom lashes and how many layers of mascara did they apply?Read More
John Lewis celebrates their 150th anniversary with an extremely nostalgic advert that takes the viewer on a jumbled up trip through the time line of John Lewis.
The department store puts the viewer in the shoes of a number of different John Lewis customers over the past 150 years. The touching advert cleverly depicts a range of John Lewis families over the 150 years they have been trading.
Next's offering of quality, affordable high street fashion has gone down relatively well with our panel of UK consumers, as they scored a just above average Net Promoter Score of +1.13. A Net Promoter Score is a quick way of analysing how your brand is perceived by customers; scores can range from -100 to +100, calculated by the detractors subtracted from the promoters to the brand. Find out more about Net Promoter Scores.Read More
When it came to Argos, the majority of our panel saw the brand in a positive light; with a number commenting that their click and reserve online service option has made them much more frequent users of Argos. Many felt that when purchasing online you have to worry about someone being in to take the parcel or risk leaving it with neighbours, however with Argos' service you can now collect your items when it is convenient. One of the panel described Argos as "my go-to place", another said "Argos is one of my favourite stores".Read More
We asked our panel of UK consumers their opinion of the eBay brand, 49.35% of the panel were considered promoters to the brand, scoring eBay a 9 or 10 out of 10. eBay was described as a very useful, trusted website by a large proportion of the panel, with a number commenting that they would always check eBay for products and prices before buying anything online. It seemed eBay are doing a lot right, as they were one of the highest scoring brands, with almost all of the panel scoring the brand 7 out of 10 or above. The overall net promoter score of the eBay brand was 8.06.Read More
We asked our panel of UK consumers their opinion of the Lidl brand, what they thought Lidl were doing well and where they need to improve their offering. On the whole our panel seemed to perceive Lidl relatively positively, however a number of comparsions were drawn between the Lidl and Aldi brands.Read More