What does it take to reach critical mass in market research?

Ben O'Hanlon - 27/09/2017
Sometimes it feels like the rate of innovation and change in the market research space is random and chaotic. It seems like only a minute ago that we were listening to the sound of modem dial-up as we shifted our research online, now everyone has 4G devices with HD cameras - making them more accessible than ever before. Information used to be scarce, and now it’s easily shared; in fact, there is a deluge of data, and it’s completely changed the research landscape and the tools we use. In this blog post, we consider how these innovations reach critical mass and what happens after they do...

Why Should You Choose Mobile Over Online Surveys?

Niamh Jones - 17/06/2014

“Mobile respondents were not only more likely to initially respond to the survey invitation, but also provide high quality data”.

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