Lidl

Niamh Jones - 12/02/2014

We asked our panel of UK consumers their opinion of the Lidl brand, what they thought Lidl were doing well and where they need to improve their offering. On the whole our panel seemed to perceive Lidl relatively positively, however a number of comparsions were drawn between the Lidl and Aldi brands.

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Morrisons

Niamh Jones - 08/01/2014

The Morrisons Market Street was commented on by a large amount of our panel, with a range of different fresh food counters, many commented that the shops felt more like a market than a large supermarket warehouse.

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Brand Review: Asda

Niamh Jones - 08/01/2014

With almost half of the panel commenting that they regularly shop in Asda, it is definitely a highly ranked supermarket for a large proportion of the panel. On the whole our panel were very happy with Asda; 68% were classed as promoters to the brand, with a number saying that they would always choose Asda over the other leading supermarkets.

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Sainsbury's

voxpopme - 07/01/2014

Sainsbury's scored extremely highly amongst our panel of UK consumers, with 76% rating Sainsbury's very highly. Many panel members felt Sainsbury's was the 'least-commercial' supermarket in the industry.

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Tesco

voxpopme - 07/01/2014

From our sentiment analysis it appeared that the majority of the panel were happy with their recent encounters with Tesco, with 62% of the panel having a very positive view of Tesco. We asked our panel what they thought Tesco was doing well, and where they could do with improving.

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