Consumer Confidence Grows In The Aldi Brand

Niamh Jones - 22/07/2014
Cheap. German. Quality.

We asked our panel of UK consumers the first three words that come to mind when they think of the brand Aldi.

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Ryvita - The People's Choice

Niamh Jones - 21/07/2014

Ryvita crispbread proves popular snack amongst UK consumers as their trust in the healthy, low calorie snack increases.

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Grab and Go - Fast food

Rebecca - 14/07/2014

We asked our panel members which food outlets they would opt for when they are out and about and on the go. Popular eateries included McDonald's, Greggs, Pret A Manger and Subway.

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Domino's Pizza Vs Pizza Hut

Rebecca - 10/07/2014

Our panel seemed to have very mixed opinions when it came down to which pizza brand they preferred. It would seem that Pizza Hut, even though it offers a takeaway service, is still very much associated as a restaurant, whereas Dominos is an established takeaway brand.

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What's Inside Your Fridge?

Niamh Jones - 05/06/2014

Being able to understand a consumer’s behavioural habits and psychographics has always been important when creating a product-market fit. Discovering consumers’ usage is extremely potent; how often they use your product and what environment they are in when they use your product or service, enables you to understand how to market your product to get the most out of it.

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Weird Flavours You Love!

Niamh Jones - 28/05/2014

With the vast amount of tastes and flavours we consume, it's no surprise there's a number of combinations we won't normally put together that seem to taste so good.

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Wagamama score well with UK consumers

Niamh Jones - 24/04/2014

On the whole Wagamama seem to be doing well with their offering of fast and contemporary East-Asian food, scoring +16.92 on their Net Promoter Score (find out more about Net Promoter Scores).

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McCafe - Putting On The Ritz

Niamh Jones - 11/03/2014

McDonald's continue to promote their ever lengthening coffee menu, but is their proposition of 'McCafe' positioning them as a competitor to big coffee chain brands like your Starbucks and Costa Coffee?

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Just-Eat - the number one in the online takeaway market?

Niamh Jones - 28/02/2014

68% were considered promoters to the Just-Eat brand, this was mainly due to the ease of use of the Just-Eat service. It's about the discovery of new places in your area that you might not have been aware of, not having to search round your house for that paper leaflet that was delivered earlier in the week, and easy ordering a variety of food straight to your doorstep.

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Yes Sir, our panel will boogie.

Niamh Jones - 21/02/2014

Cadbury once again succeed in making a head-bopping, feel good sing-along of an advert. Just over 81% of the panel commented on how much they enjoyed the latest advert from Cadbury, stating the clever fit of this latest advert with the Cadbury brand. But how does it rate in comparsion to the gorilla?

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