The Volkswagen Scandal: The Voice of the Customer

Tom Higgins - 02/10/2015

Video market research enables an in-depth understanding of consumer opinion and experience. We recently ran a video research study with our customer communities in the UK and US, discovering their opinion on the Volkswagen emissions scandal.

Google's New Photo App

camilo.martinez - 08/06/2015

Last Thursday Google announced the launching of their new Photos app. This app offers users all around the world an unlimited storage on the Cloud for photos and videos. Some of the more attractive aspects of this revolutionary app are the high resolution and zero-charge.

The New Zero Calorie Red Bull

Rebecca - 18/05/2015

Red Bull have released a zero calorie version of their original energy drink with promises to give you wings but without the calories. Recently the new drink launched in the US so we wanted to find out if our US VoxPopMe community would be purchasing this new zero calorie energy drink. Did consumers think this new product would give them the same boost as the original Red Bull, how would if affect the flavor and would they be interested in swapping to this lower calorie option?

The Usurper: The NEW Cadbury's Creme Egg

Isobel Doster - 02/04/2015

With Easter weekend within grasping distance, the world famous Cadbury's Creme Egg has made its anticipated return to the shelves. Yet, the chocolate egg was met with tears instead of joy this year, as experts reveal the ingredients and size of the egg have been altered to mirror the American counterpart. Chocaholics from around the UK have united to protest, petition and plead for the return of the ORIGINAL egg.

Has the Samsung Galaxy S6 got the 'Edge' over competitors?

Isobel Doster - 20/03/2015

When Samsung unveiled the designs for the latest model of their flagship mobile phone, the Galaxy s6, ahead of the Mobile World Congress they wowed audiences of technical experts. As Apple have done previously, there will be two versions of newest Galaxy model. In terms of software the phones will be virtually identical, but the emphatically named Galaxy S6 Edge features a curved screen whilst its more affordable counterpart has a traditional flat screen. Both phones boast a 64-bit processor, wireless charging technology and a five megapixel front-facing camera. Moreover, Samsung have finally abandoned the plastic materials they have always used for their phones in favour of Aluminium and Glass.Yet, these new features have come at a cost. The Samsung S6 and S6 Edge are no longer water-resistant and the backs cannot be removed, meaning users cannot replace the battery or insert a SD card should they want extra storage.

The Apple Watch

Rebecca - 17/03/2015

The Apple Watch is soon to arrive in the UK, with Apple revealing a release date and pricing system last week. The watch will be available to buy in the UK on 24th April with prices starting at £299 for the basic model and increasing to £13,500 for the top of the range Gold model.

Thoughts on the speculated Apple iCar

Rebecca - 24/02/2015

Speculation that computing giant Apple is to start building cars has been one of this week’s biggest tech stories. We wanted to know our panels thoughts on a possible iCar. Would any of our panel members be interested in buying it what did they think it would be and look like?

Holiday Showdown

Rebecca - 23/02/2015

With so many websites and travel companies offering great deals on holiday we wanted to know which companies our panel members enlisted to help them book the perfect getaway.

Planet Retail: Confectionary at the Checkout

Isobel Doster - 16/01/2015

Most retailers strategically place selected products near the till points in their stores to encourage customers to make impulse purchases. In recent months many companies have removed confectionary products, such as chocolate and sweets, from the till areas in their stores. This procedure is part of an initiative to encourage healthier eating amongst customers. Planet Retail wanted to find out how customers felt about this change and whether they felt it could positively impact upon their own health. We surveyed a selection of customers from Asda, Aldi, Boots, M&S, Sainsbury’s and Tesco and asked them to consider the items that they saw positioned around the till area. Our research identified the following trends in each of the 6 retailers:

Planet Retail: Does technology improve retail customers' in-store experience?

Isobel Doster - 23/12/2014

Technology is now integrated into nearly every area of our lives. Therefore, many retailers have introduced technology systems that are designed to improve customer experiences. Planet Retail wanted to find out what systems stores had in place and if they effectively enhanced customers' shopping experience.

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