We asked our panel of UK consumers their opinion on latest advert from Kenco, ‘Coffee Vs Gangs’, although powerful, the advert did receive mixed reviews.Read More
The statement 'Dance More Drink Slow' really resonated with our panel of UK consumers, as just over 87% commented positively towards the advert - many found it refreshing that an alcoholic drinks brand was promoting sensible drinks as opposed to idealising binge drinking. The advert was perceived as an advert that makes you want to go out and have a good night, but reinforces that you don't have to drink too much to have a good night in a relatively indirect way.Read More
Lipton tea has teamed up with The Muppets to create their latest advert, portraying the story of a busy New York City day, with 76% of our panel enjoying the advert it seems to be quite a successful partnership! The majority of our panel enjoyed the use of The Muppets, commenting on the mass appeal of The Muppets for all ages. The advert was described by one of our panel members as "the best advert Lipton have ever made".
Another spectacular advert from Guinness, that tells yet another engaging story, that are always visually so strong without pushing their product. 76% commented that they liked the advert, finding the advert fitting and inspirational - that Guinness is emphasising the fact that their brand is for everyone, inclusive and multinational. Mardon from Tashkent said 'this advert perfectly fits the Guinness brand', with a number of the panel agreeing that this is another great classic Guinness brand, that is well thought out and memorable.Read More
We asked our panel of UK consumers to view Budweiser's Super Bowl advert 'Best Buds', the story of two unlikely friends - a dog and a horse. It seems that although the advert was relatively confusing and disjointed, many of our panel enjoyed the story.