Kenco: Coffee Vs Gangs

Niamh Jones - 26/08/2014

We asked our panel of UK consumers their opinion on latest advert from Kenco, ‘Coffee Vs Gangs’, although powerful, the advert did receive mixed reviews.

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Sexism in Advertising

Rebecca - 20/08/2014

We asked our panel if they thought that sexism is still something that is prevalent in advertising today. We wanted to know which particular advertising campaigns sprang to mind when considering this. The big debate was whether advertisements aimed at a certain sex could be deemed as sexism?

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Lucozade - What Is It?

Niamh Jones - 19/08/2014

We asked our panel of UK consumers to check out the latest advert from Lucozade, titled 'Lucozade - what is it?'

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Ad Review: KFC Great American Bites

Rebecca - 07/08/2014

We asked our panel to review the latest advert from KFC. This advert saw a departure from KFC's traditional style of ad with the family scene at home eating from a KFC bucket. However this advert still kept the theme of family ties, with KFC bringing the family together by the end of the ad.

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Modern Day Slavery

Rebecca - 01/08/2014

The Home Office has released its latest advert that aims to tackle modern day slavery. We asked our panel to watch the advert, tell us how they felt watching the ad and about the issues it tackles.

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Fifty Shades of Grey Trailer

Rebecca - 29/07/2014

On the 24th July we were offered a sneak peek of the much anticipated Fifty Shades of Grey film due for cinema release on Valentines day 2015. We wanted to know how our panel felt about the trailer if they would be planning a trip to the cinema to watch it.

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eHarmony Promises to Give You Butterflies... Not The Hump.

Rebecca - 29/07/2014

We asked our panel to watch and review the latest advertisement from online dating site eHarmony. Most of the panel viewed this ad in a positive light adding that it was more memorable than most online dating ads and conveyed the message that, eHarmony found more compatible matches than other sites well.

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Go Fun Yourself With Toyota Aygo

Rebecca - 22/07/2014

We asked our panel members to voice their opinions on the new advert from Toyota, which sees prankster Rahat becoming an invisible driver of a Toyota Aygo. The panel had mixed views on the advert with some finding it light hearted and very amusing whereas others didn't quite understand the concept behind the ad or feel that the advert encouraged you to want to purchase the car.

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What makes a great TV ad for Alcohol brands?

Rebecca - 21/07/2014

We asked our panel members what they think makes a great TV advert for Alcohol Brands. We also wanted to know which alcohol adverts are the most memorable and spring to mind when thinking about alcohol brands.

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What does #LikeAGirl mean to you?

Niamh Jones - 08/07/2014

"I got told the other day that I wasn't like other girls... That that was a compliment that I wasn't like other girls. But why should being a girl be a bad thing?" - Esther, 18, London

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