The NGO Life Support Group and Ogilvy Brazil (GIV) have launched a new awareness campaign in an attempt to dispel some of the prejudice and misconceptions associated with HIV. Stark, white posters with vivid red text have been strung up around the city of São Paulo. Each poster contains a drop of HIV positive blood.
In January South Korean automotive company, Kia, launched a series of new television advertisements that were notably different from traditional the adverts produced by other car brands. Driven by Kia's slogan, 'You Make Us Make Better Cars', the adverts attempt to shift the focus from the products onto the consumers. With this in mind, we decided that the only way to assess the effectiveness of the advert was to ask the consumers it targeted what they thought.
The latest advert from Lynx may not promise floods of women running your way, an image British consumers are so accustomed to. However, what it does provide is a refreshing reshape of what the Lynx brand stands for. This no longer 'just for lads' advert intrigued many of our panel.
John Lewis have released their Christmas advert for 2014 featuring the loveable penguin Monty. The advert has already created a stir with the #montythepenguin trending on Twitter and the penguin themed products selling out across the John Lewis's website.
We asked our panel of UK consumers their opinion on latest advert from Kenco, ‘Coffee Vs Gangs’, although powerful, the advert did receive mixed reviews.
We asked our panel if they thought that sexism is still something that is prevalent in advertising today. We wanted to know which particular advertising campaigns sprang to mind when considering this. The big debate was whether advertisements aimed at a certain sex could be deemed as sexism?
We asked our panel of UK consumers to check out the latest advert from Lucozade, titled 'Lucozade - what is it?'
The Home Office has released its latest advert that aims to tackle modern day slavery. We asked our panel to watch the advert, tell us how they felt watching the ad and about the issues it tackles.
We asked our panel members to voice their opinions on the new advert from Toyota, which sees prankster Rahat becoming an invisible driver of a Toyota Aygo. The panel had mixed views on the advert with some finding it light hearted and very amusing whereas others didn't quite understand the concept behind the ad or feel that the advert encouraged you to want to purchase the car.