Ad Testing: John Lewis - The Man on the Moon

Rebecca - 10/11/2015

Last week the festive season kicked off with the arrival of the annual John Lewis Christmas advert, and the fight to have the best Christmas advert has now begun. Which means it's incredibly important to understand how your advert has been perceived by your customer communities. At Voxpopme, we run advert testing for a number of large household brands. Collecting the voice of the customer bears witness to the effectiveness of the advert, and how it alters the perception of your brand running up to the busiest time of the year for retailers.

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Putting HIV out there: NGO Life Support Group & Ogilvy Brazil

Isobel Doster - 18/05/2015

The NGO Life Support Group and Ogilvy Brazil (GIV) have launched a new awareness campaign in an attempt to dispel some of the prejudice and misconceptions associated with HIV. Stark, white posters with vivid red text have been strung up around the city of São Paulo. Each poster contains a drop of HIV positive blood.

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Ad Review: Cancer Research UK "The Lump"

Isobel Doster - 23/03/2015

In a poignant new television campaign for Cancer Research UK busy shoppers are shown bustling about their everyday business oblivious to a rapidly growing lump that is penetrating the high-street. In the minute-long advert the lump swells from a football-like bulge to the size of an igloo. It is walked over, driven over and consciously skirted around by passers-by, noticed only by a dog who is dragged away by its owner without a second glance. The lump is, of course, an emphatic metaphor for malignant Cancer cysts, which are too frequently un-noticed or ignored. This message is driven home by the final voiceover which warns that "it's easy to ignore something, especially when we're busy, but spotting Cancer could save your life".

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Kia: 'You Make Us Make Better Cars'

Isobel Doster - 25/02/2015

In January South Korean automotive company, Kia, launched a series of new television advertisements that were notably different from traditional the adverts produced by other car brands. Driven by Kia's slogan, 'You Make Us Make Better Cars', the adverts attempt to shift the focus from the products onto the consumers. With this in mind, we decided that the only way to assess the effectiveness of the advert was to ask the consumers it targeted what they thought.

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#ThisGirlCan

Rebecca - 20/01/2015

#ThisGirlCan is a national campaign developed by Sport England, showcasing and encouraging sport amongst women. Research conducted by Sport England revealed that there are 2 million fewer active women than men in the UK.

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Less Effort, More Style. Lynx capture 'The Modern Man' in their Australian advert.

Niamh Jones - 13/01/2015

The latest advert from Lynx may not promise floods of women running your way, an image British consumers are so accustomed to. However, what it does provide is a refreshing reshape of what the Lynx brand stands for. This no longer 'just for lads' advert intrigued many of our panel.

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Are you lovin' it?: A new look for McDonald's adverts in 2015

Isobel Doster - 08/01/2015

Voxpopme gives you a voice, with major brands waiting to hear from, download Voxpopme and get paid for your opinions today.
Hoping that 2015 will be a new year with new you? McDonald's certainly are. They began the year with the launch of a new television advertisement. The advert marks the beginning of the renowned fast-food chain's global rebranding strategy, which hopes to shift the focus back from the products and onto the customer.

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Monty the Penguin - The John Lewis Christmas Advert

Rebecca - 07/11/2014

John Lewis have released their Christmas advert for 2014 featuring the loveable penguin Monty. The advert has already created a stir with the #montythepenguin trending on Twitter and the penguin themed products selling out across the John Lewis's website.

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Ad Review: Chanel No.5

Rebecca - 28/10/2014

Chanel have released a new advert for their iconic perfume No.5. The advert tells a tale of a modern women juggling her career and her relationships with being a mother. The advert is more like a short film with a longer 3 minute version available to watch online.

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Ad Review: Nestle Fitness - Breast Cancer awareness

Rebecca - 15/10/2014

The cereal brand Nestle Fitness released an entertaining advert with a serious message. The advert shows a women going about her day with a camera placed inside her bra. The secret footage captures lots of people through out the day including other women and children taking a sneaky peek at the women's breasts. The advert may project humor but the message is a serious one, suggesting that if other people are all checking out your boobs you should be checking them too for breast cancer.

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