Pokémon Go Video Insight - Gaming Goes Outdoors

Tom Higgins - 13/07/2016

Pokémon Go is taking the world by storm and is tipped as 'the saviour' of Nintendo. $7 Billion added value in two days certainly suggests it could be, but why?

For the uninitiated, Pokémon Go is the augmented reality game that has people scouring high and low for Pokémon in the real world. Equipped with mobile in hand, the user will hunt down and capture Pokémon using the GPS on their phone. Oh, and some Pokéballs of course. Check out this Vox article for a full explanation.

To find out what all the fuss is about, Voxpopme asked our Australian OnDemand video insight community about the world's most popular augmented reality app.

Using our video analysis platform we were able to establish an understanding of the driving forces behind the game's success. It quickly became apparent that Pokémon still has a nostalgic pull factor for some users. But, it was the notion of belonging to a community and consequent addictivity of the new game that were able to bring a host of new Pokémon fans to the table.

There's more to it than just the above, though. Check out the video below to see why Aussies just can't get enough of this game? We promise it'll make you smile...

As you can see, our video feedback community just can't get enough of Pokémon Go. The responses also shine a light on the most powerful thing Nintendo could have done for gaming - they've turned it into an outdoor activity.

A huge percentage of respondents talked about their new love of the great outdoors now that they get to enjoy it while gaming. Music to every parent's ears - just watch out for traffic, please.

To find out how easily video can bring consumer stories to life, take a look at Voxpopme's latest eBook:

New Call-to-action

Subscribe by email