5 storytelling techniques to mesmerise the audience at your next market research presentation

Adam Karmi - 28/11/2016

Picture this; it's 9 am, you're at the latest industry event, coffee in one hand, pen and paper in the other, ready to take some serious notes and find out what's new in the world of Market Research.

Things start off great; you're learning some fascinating stuff and time seems to be disappearing.

But hang on a minute!

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6 simple tools taking the pain out of video research

Tom Higgins - 24/11/2016
At Voxpopme, we're fortunate enough to meet researchers from a range of disciplines. Most love the idea of taking the pain out of working with video. At some point they've manually transcribed, painstakingly time-coded and repeatedly watched IDIs, Focus Groups and other video research in the search for snippets that bring customers' stories to life.

So, when we tell them we've built a platform to help analyse and share both new and existing footage, they always ask the same thing...

What's under the hood?

We often recommend an innovation session to help them quickly get to grips with all our tools and their real-world application. But, for the time-pressed, we thought the graphic below would be a good starting point. In 30 seconds it will provide you with an overview of the analysis tools that can do the heavy lifting when it comes to exploring and coding video.

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Voxpopme secures top spot at KPMG mobile startup competition

Tom Higgins - 17/11/2016

Wednesday 16 November 2016

KPMG has announced the Midlands finalist of its Best British Mobile Startup 2017 competition, with local video insight specialist company, Voxpopme, taking the gong.

12 startups from across the region went head to head at the professional service firm’s One Snowhill office in Birmingham, each competing for the chance to win a trip to Mobile World Congress 2017 in Barcelona.

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6 Actionable Tips to Supercharge Your Next Market Research Presentation!

Tom Higgins - 10/11/2016

It’s game time - you’ve put months of work into your latest research project and the findings illuminate new insights about your customers and markets. More importantly, the Board is gathered and ready to hear the fruits of your labour - yes, the whole Board.

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US Election: The determined, despondent and undecided American citizens

Niamh Jones - 08/11/2016

The end is near. It’s been an arduous 18 months of campaigning, debates, rallies and ensuing political arguments between strangers across the US.

However, one thing really stands out - there remains a mixture of confused emotions in the air as Americans congregate in polling stations for the most decisive part of the campaign. Fueled by immigration policies, the importance of globalisation, healthcare concerns, economic uncertainty and countless scandals, US citizens have rarely been embroiled in such a chaotic presidential race.

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Old Video Research vs New Video Research

Tom Higgins - 08/11/2016

As researchers, we're all aware of the unprecedented research opportunities video provides. We know it offers unrivalled access to the lives of consumers and unmatched impact when presented.

However, for far too long, video has been cumbersome and burdened with numerous barriers including costly recording, painstaking analysis and difficult dissemination. Fortunately, technology and video have collided to expand the possibilities of this influential tool.

To analyse this evolution, the infographic below pits old video and new video up against each other in the ultimate video showdown. Check it out to see how the two compare:

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For The Love Of Video

Adam Karmi - 07/11/2016

Video, after video, after video. We are now consuming more video content than any other medium on the internet. We’re enjoying video so much that Cisco has predicted by 2019, online video will be responsible for 80% of global Internet traffic.

And this prediction is backed up by claims made by social media giant, Facebook, stating users are currently consuming more than 100 million videos per day!

But why video? What makes video the king of all content?

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Voxpopme launches new video insight features

Tom Higgins - 03/11/2016

Voxpopme were delighted to be exhibiting at TMRE in Florida last month. The event was buzzing with a jam-packed track program and loads of engaged delegates. It also gave us the opportunity to demo our newest platform features to a live audience.

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Video Open-ends Transform Consumer Mobiles into Powerful Insight Tools

Adam Karmi - 02/11/2016

Insight is one of those words that has been thrown around in the market research industry so much that people have become desensitised to its value and sceptical of companies claiming to “reveal key insight” or otherwise.

It’s a shame really, there are so many great market research companies and agencies out there that actually (brace yourself) reveal key insights.

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Former Esomar President Joins Voxpopme

Tom Higgins - 28/10/2016

Video insight pioneer Voxpopme has announced the addition of former Esomar President, Dan Foreman, to its rapidly expanding team.

In keeping with their video-first approach, Voxpopme recorded a short interview with Dan at TMRE ‘16 to introduce his appointment to their advisory board.

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The Tyranny of the Shoulds for Market Researchers
Unlocking the power of video to illuminate insights
Video research: The scoop on the snap election...

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