Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers.
You may have noticed the rise of consumer recorded video all around us. But, how on earth do you begin using such a valuable type of content to enhance your research?
We’re just over a quarter of the way into 2017, and big things are happening in the market research (MR) industry! With an abundance of exciting technological advancements and new insights being discovered daily, staying up-to-date is becoming more important than ever.
So, our team has done their research (more research!) and compiled a list of the top 10 MR blogs you should follow in 2017. Stay tuned to these blogs to follow the latest news, advancements, and insights from across the industry!
As researchers, we have all written hundreds of probing questions to get closer to our customers, but sometimes we all get writer's block or need a hint of inspiration.
At Voxpopme, we’ve tried and tested thousands of open video questions while collecting over a million consumer recorded video responses. So, we wanted to share our knowledge by offering some starter questions that have proven to deliver valuable, visual insights.
Immediate Release: 13 April 2017, Birmingham, UK
Video research innovators Voxpopme today announced the immediate availability of Showreel Generator 2.0, an intuitive solution for building customer stories with new and existing video research.
Leading video research technology expert Voxpopme has announced the appointment of Jem Wallis as Regional Director of Asia-Pacific (APAC). Based in Sydney, Jem will focus on delivering Voxpopme’s fast, scalable video insights to companies throughout the region, further strengthening its Australian presence and global expansion. His addition to the team will support the growing appetite for innovative research technologies throughout the APAC region.
If you're in market research or marketing, you’ll know that seasonal events dominate our calendars. Key seasons and dates provide millions of companies around the world an opportunity to promote, sell, and enhance customers' experiences - making their products and services more enjoyable, exciting and current.
For those reasons, us researchers must utilise these events to better understand our customers before, during and after the big plays in our diaries.
Immediate Release: Birmingham, UK, 28 February 2017
The launch provides yet another video-ready community, offering researchers immediate access to rich, visual feedback from Irish consumers. The latest App, available on iOS and Android, adds another market to Voxpopme's already established video insight communities in the UK, Australia, Singapore and North America.
Video research innovator Voxpopme today launched a new app to help researchers capture video feedback in-field without an internet connection, using mobile or tablet devices.
US — Lightspeed has launched Video Answers, which offers the ability to capture and analyse video open ends as part of survey research, in the Americas, Europe, Middle East and Africa.