Leading voices in Market Research collaborate in Perspectives launch

Ben O'Hanlon - 04/10/2017

The leading voices in Market Research have come together as founding contributors of Perspectives - a new initiative designed to offer a one-of-a-kind discourse with insights industry experts via video.

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Voxpopme launches new ‘Moments’ app for agile video diary studies

Tom Higgins - 28/09/2017

Video research innovator Voxpopme today launched a new, dedicated app-based qualitative solution, specifically for diary studies, called Moments.

Available for iOS and Android, the Moments app will enable researchers to seamlessly run video diary studies by inviting consumers to respond to questions and tasks via videos recorded across any number of days and weeks.

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What does it take to reach critical mass in market research?

Ben O'Hanlon - 27/09/2017
Sometimes it feels like the rate of innovation and change in the market research space is random and chaotic. It seems like only a minute ago that we were listening to the sound of modem dial-up as we shifted our research online, now everyone has 4G devices with HD cameras - making them more accessible than ever before. Information used to be scarce, and now it’s easily shared; in fact, there is a deluge of data, and it’s completely changed the research landscape and the tools we use. In this blog post, we consider how these innovations reach critical mass and what happens after they do... Read More

Voxpopme advances video research automation with sentiment analytics

Tom Higgins - 01/08/2017

Immediate Release: 1st August 2017

Voxpopme integrates IBM Watson’s machine learning and natural language processing capabilities to deliver advanced video sentiment analysis.

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Voxpopme announces video partnership with Kantar

Tom Higgins - 20/07/2017

Immediate Release: 20 July 2017

Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar clients through its market leading technology.

Addressing a growing client need for speed and impact in market research, this partnership with Voxpopme provides Kantar with the tools to connect with consumers across the world via video feedback. Kantar will use these new capabilities in researching marketing challenges such as product testing, brand positioning and communication testing, shopper insights and customer experience.

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The Tyranny of the Shoulds for Market Researchers

Ben O'Hanlon - 18/07/2017

A quick-start guide to navigating research-focused digital content and getting the most value from minimal effort.

Shoulds are statements you hear when people tell you what you should be reading, or should be listening to, or should be doing. People love to tell you what you should, ought, must or have to do with your time (and some of us love to write blog posts about it).

The tyranny of the shoulds is the feeling that somehow you’re not living up to your ideal self, it’s the background anxiety that you’re not doing enough and missing out (even though this may be an irrational fear). Sadly, market researchers, like all other human beings, are not immune to this feeling.

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Unlocking the power of video to illuminate insights

Tom Higgins - 19/06/2017

Last week, Voxpopme had the pleasure of attending and sponsoring IIeX North America. Our involvement enabled us to meet hundreds of like-minded researchers looking to push the boundaries of insight by exploring and testing new methodologies.

While at the show, we were fortunate enough to have the opportunity to present as part of the Merck track. Given that we've built a video insight platform, we figured we better talk about our field of expertise in a joint presentation with Merck titled 'Unlocking the power of video to illuminate insights'.

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Video research: The scoop on the snap election...

Niamh Jones - 01/06/2017

On 18th April, the UK’s Prime Minister, Theresa May called for an early General Election scheduled for 8th June 2017. The unexpected 'snap' election sent waves of disruption through Westminster, the media and the general public. To gauge the full impact of Mrs May's decision, we asked Voxpopme's on demand video research community to share their opinion on the biggest political news this year.

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Seeing things through the eyes of consumers

Tim Phillips for Raconteur & The Times - 24/05/2017

Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers.

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The day you added video to your surveys...

Tom Higgins - 19/05/2017

You may have noticed the rise of consumer recorded video all around us. But, how on earth do you begin using such a valuable type of content to enhance your research?

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Latest Posts

What does it take to reach critical mass in market research?
Voxpopme announces video partnership with Kantar

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