As researchers, we're all aware of the unprecedented research opportunities video provides. We know it offers unrivalled access to the lives of consumers and unmatched impact when presented.
However, for far too long, video has been cumbersome and burdened with numerous barriers including costly recording, painstaking analysis and difficult dissemination. Fortunately, technology and video have collided to expand the possibilities of this influential tool.
To analyse this evolution, the infographic below pits old video and new video up against each other in the ultimate video showdown. Check it out to see how the two compare:
Artwork by Steavie Ward, Lead Creative @ Voxpopme
As you can see, the video research game is changing.
The question is, are you ready to explore the evolution?
If you are, why not take just 30 seconds out of your day to book your video research training? Hit the button below to discover the innovations that are taking the pain out of video.