6 simple tools taking the pain out of video research

At Voxpopme, we're fortunate enough to meet researchers from a range of disciplines. Most love the idea of taking the pain out of working with video. At some point they've manually transcribed, painstakingly time-coded and repeatedly watched IDIs, Focus Groups and other video research in the search for snippets that bring customers' stories to life.

So, when we tell them we've built a platform to help analyse and share both new and existing footage, they always ask the same thing...

What's under the hood?

We often recommend an innovation session to help them quickly get to grips with all our tools and their real-world application. But, for the time-pressed, we thought the graphic below would be a good starting point. In 30 seconds it will provide you with an overview of the analysis tools that can do the heavy lifting when it comes to exploring and coding video.

As you can see, video is quickly becoming a scalable, quant/qual hybrid. There's loads more where that came from too. We haven't even touched upon the sharing tools that help you build a narrative and showreel out of your video feedback, or the capture and upload options available with Voxpopme.

If you'd like to learn more, then our video innovation sessions could be a great fit for you and your team. Just hit the button below to find out more.

Video Innovation Sessions



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