New tool allows researchers to organise and analyse video response content quickly and effectively
16 June 2015 - Atlanta, GA – VoxPopMe, the leading platform for capturing short video responses for market research, today announced the launch of its new Theme Explorer tool. Theme Explorer uses advanced thematic analysis to organise video content such as transcriptions and time codings into themes. Ultimately, this reduces the work required by the end user by automating the identification of the most important snippets of video and illuminating key findings. (See intro video here [0.31])
“When we first saw the new Theme Explorer tool, we knew right away that it would transform the way we analyse video data,” said Oliver Wilson, Customer Insight Manager at Asda, a beta tester for the new product. “It will allow us to utilise our research video responses in a manageable way by identifying key themes and exporting the most valuable data in just a couple of clicks. What previously was a time-consuming process now takes minutes.”
Theme Explorer shows users the themes the platform has identified within the gathered video content enabling merging of comparable themes and removing irrelevant ones. Users can filter content based on date and other supplied meta data such as age, gender or responses to survey questions. After filtering, the user is presented with relevant, identified themes that illuminate vital research findings.
Dave Carruthers, CEO of VoxPopMe, said, “We’re always thinking about ways that we can enable researchers to use video in ways that was previously impossible due to time and cost constraints. Theme Explorer takes this even further, providing a tool that can effectively and efficiently put video responses to work for our clients.”
Theme Explorer is debuting at the Insight Innovation eXchange (IIeX) North America this week in Atlanta, GA.
VoxPopMe was founded two years ago in Birmingham, England in order to create a platform that would allow consumers to voice their opinion while giving brands a way to connect better with their customers. The solution was combining mobile and video technology in order to provide a level of insight and feedback far greater than alternative methods. The VoxPopMe platform has been has been capturing 15-60 second videos for some of the world’s largest brands with more than 225,000 videos processed. Their technology allows videos to be accurately transcribed and sentiment scored within minutes, and the web-based portal gives clients access to search, filter and build show reels of key content.
For more information, contact:
Dave Carruthers, [email protected]
M: 07843 615 139