10 Freemium Business Tools to Make Your Life Easier

By: Adam Karmi

If you are looking to increase your research team and business's productivity and efficiency, then you've come to the right place.

Here at Voxpopme, we understand that time is scarce. Searching and testing new software isn't always the most exciting way to spend your time and effort - especially in the world of market research, where time is a luxury we are rarely afforded.

While being comfortable with what we have always used is...well... comfortable - this approach may also be holding us back. But all is not lost. We are surrounded by enabling technologies that continue to push the boundaries and open up opportunities to increase efficiency, productivity and most importantly make life easier!

So, here's a list of our favourite freemium business tools that could help with anything from internal comms, to file sharing, right through to creative design work during your next research project.

Communication - Peer to peer video streaming platform.

It’s time to say goodbye to Skype's awkward facial freezes and hello to smooth face-to-face meetings and interviews online. No registration or setup is needed, just name your virtual room and send the link to your peer or respondent. Bish, bash, bosh!

Slack - Instant messaging platform.

Slack is the WhatsApp of business. So, if you’re tired of the back and forth process of emails and want something instant, then Slack is the way to go. After all, it’s not the fastest growing startup ever for nothing!

File storage
Dropbox - Cloud-based file sharing platform.

Are you looking for a secure online cloud to send, receive and access files anywhere & at any time?

Then Dropbox is the application you need! Whether you're on your phone on the train or your laptop in Honolulu, Dropbox gets the files you need then and there! Now you can share those huge data files in minutes - provided their data security processes adhere to your data protection policies.

Project management

Trello - Web-based project management tool.

Trello makes it quick and easy to organise both your own and your team's work. Simply create lists, tag colleagues and use the simple drag and drop function to stay on top of everything ranging from your daily to do’s to longer campaigns and projects.

Creative Design
Canva & Piktochart - Easy to use graphic design software.

Canva's software allows you to ease the burdens on your creative team. Make custom designs from scratch and use the large library of templates to make professional looking designs for all proposes.

Piktochart is an infographic design app that allows you to produce high-quality designs. So give your creative team a break and prepare to be well impressed by your own capabilities.


Email Marketing

MailChimp - Most popular and most capable email marketing service.

With no contract required, advanced analytics, and flexible email designs, Mailchimp is a no brainer.  Use it to communicate with clients or respondents using an array of ready-to-go email templates.

Google Trends & Keyword Planner

Why are we not surprised that the king of SEO has the best applications to support your search engine optimisation efforts?

Whether you're looking for trends to write about in your blog, finding words to optimise your website's profile, or hunting Gen Y's latest search hobbies, this is the place to do it.

Find out the newest upcoming trends on Google Trends or discover the most popular searches on the world's largest search engine with Google's Keyword Planner.


Remote Access
LogMeIn - Remote access software

Get in and go with remote access from LogMeIn. Enjoy the freedom to work from anywhere by accessing desktop and laptop computers seamlessly.

So there you have it, a great set of platforms, software and apps to make your life easier! Apply them to your entire business or start by using them with just your research team; you'll be amazed at the results.


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