Unlocking the power of video to illuminate insights

Tom Higgins - 19/06/2017

Last week, Voxpopme had the pleasure of attending and sponsoring IIeX North America. Our involvement enabled us to meet hundreds of like-minded researchers looking to push the boundaries of insight by exploring and testing new methodologies.

While at the show, we were fortunate enough to have the opportunity to present as part of the Merck track. Given that we've built a video insight platform, we figured we better talk about our field of expertise in a joint presentation with Merck titled 'Unlocking the power of video to illuminate insights'.

We were joined by a host of inquisitive delegates, eager to find out more about the tools that are taking the pain out of video research while delivering a better experience for respondents. For researchers, the ability to capture, analyse and share video feedback in minutes rather than days really does present a paradigm shift from the video research approaches of the past.

For those that couldn't make it along to the session, we're sharing the slide deck below to give you access to the essential info. It doesn't paint quite as vivid a picture without commentary alongside it, so if you have questions, we'd love to hear from you. You can reach us by simply dropping us a note on our contact us page.

Enjoy!

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Video research: The scoop on the snap election...

Niamh Jones - 01/06/2017

On 18th April, the UK’s Prime Minister, Theresa May called for an early General Election scheduled for 8th June 2017. The unexpected 'snap' election sent waves of disruption through Westminster, the media and the general public. To gauge the full impact of Mrs May's decision, we asked Voxpopme's on demand video research community to share their opinion on the biggest political news this year.

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Seeing things through the eyes of consumers

Tim Phillips for Raconteur & The Times - 24/05/2017

Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers.

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The day you added video to your surveys...

Tom Higgins - 19/05/2017

You may have noticed the rise of consumer recorded video all around us. But, how on earth do you begin using such a valuable type of content to enhance your research?

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Top 10 Market Research Blogs 2017

Kennedy Clayton - 10/05/2017

We’re just over a quarter of the way into 2017, and big things are happening in the market research (MR) industry! With an abundance of exciting technological advancements and new insights being discovered daily, staying up-to-date is becoming more important than ever.

So, our team has done their research (more research!) and compiled a list of the top 10 MR blogs you should follow in 2017. Stay tuned to these blogs to follow the latest news, advancements, and insights from across the industry!

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Not sure what to ask? Check out Voxpopme's tried and tested open-ended questions for video research.

Tom Higgins - 02/05/2017

As researchers, we have all written hundreds of probing questions to get closer to our customers, but sometimes we all get writer's block or need a hint of inspiration.

At Voxpopme, we’ve tried and tested thousands of open video questions while collecting over a million consumer recorded video responses. So, we wanted to share our knowledge by offering some starter questions that have proven to deliver valuable, visual insights.

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Voxpopme launches visual storytelling tool for market researchers

Tom Higgins - 13/04/2017

Immediate Release: 13 April 2017, Birmingham, UK

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Voxpopme appoints Jem Wallis to lead video research in Asia-Pacific

Tom Higgins - 29/03/2017

Leading video research technology expert Voxpopme has announced the appointment of Jem Wallis as Regional Director of Asia-Pacific (APAC).  Based in Sydney, Jem will focus on delivering Voxpopme’s fast, scalable video insights to companies throughout the region, further strengthening its Australian presence and global expansion. His addition to the team will support the growing appetite for innovative research technologies throughout the APAC region.

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Seasonal Events to Inspire Your Next MRX Project

Adam Karmi - 16/03/2017

If you're in market research or marketing, you’ll know that seasonal events dominate our calendars. Key seasons and dates provide millions of companies around the world an opportunity to promote, sell, and enhance customers' experiences - making their products and services more enjoyable, exciting and current.

For those reasons, us researchers must utilise these events to better understand our customers before, during and after the big plays in our diaries.

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Voxpopme launches on-demand video research in Ireland

Tom Higgins - 28/02/2017

Immediate Release: Birmingham, UK, 28 February 2017

Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the launch of its on-demand video feedback app in Ireland.

The launch provides yet another video-ready community, offering researchers immediate access to rich, visual feedback from Irish consumers. The latest App, available on iOS and Android, adds another market to Voxpopme's already established video insight communities in the UK, Australia, Singapore and North America.

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Latest Posts

Unlocking the power of video to illuminate insights
Video research: The scoop on the snap election...
Seeing things through the eyes of consumers
The day you added video to your surveys...
Top 10 Market Research Blogs 2017

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