How to do qualitative video market research without the fuss

Tom Higgins - 18/05/2018

Did you know that more than 400 hours of video are uploaded to YouTube every single minute? Or that a staggering 10 billion videos are watched and shared on Snapchat each and every day? Video touches all aspects of our lives, and as apps like Instagram Stories hit 300 million daily active users, people are becoming more and more confident communicating via video - which means that the use of video will continue to grow in popularity.

WTF do I do with all this video data?!

Tom Higgins - 18/05/2018

Video is the most powerful way for customers to provide real human feedback. It’s deep in meaning, rich in content and emotionally engaging - and today’s technology has made it easier than ever before for researchers to access this feedback in huge volumes. Once you’ve captured your video data and got to know the people behind it you’ll have tons of complex thoughts, thousands of emotive messages and more real human stories than you can shake a stick at - but what on earth do you do with all this info once you’ve captured it? It can feel pretty overwhelming - but don’t worry, that’s what we’re here for…

Joint Partnership Press Release

Tom Higgins - 16/05/2018

Voxpopme Announces Four New Strategic Partnerships, Powering Industry Leading Technology Platforms with Agile Video Insight

Delvinia, Digsite, Invoke Solutions, and Protobrand now offer their clients seamless access to video feedback

Voxpopme Launches VideoCX Platform to Bring the Voice of the Customer to Life

Tom Higgins - 24/04/2018

Tech-Insights Companies ZappiStore and Voxpopme Announce Partnership

Tom Higgins - 12/02/2018

London, UK - ZappiStore welcomes Voxpopme to its automation platform, offering Zappi users the option to enhance their insights with Voxpopme video response add-ons. Going live in the US and UK imminently, and 10 more markets by June 2018.

Users of ZappiStore’s Creative suite will now be able to add open-ended video responses, with access to Voxpopme analytics for a deeper, personable way to obtain insights.

Video analytics firm focuses on global growth with funding boost

Tom Higgins - 28/11/2017

Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from Mercia Fund Managers to support its global expansion.

GutCheck Partners With Voxpopme to Get Closer to What Consumers Think, Feel, and Do

Tom Higgins - 16/11/2017

First published by GutCheck - 16th November 2017

Partnership with Voxpopme to Yield Best-in-Class Video Solutions to Enhance Qualitative Insights

GutCheck, a pioneer in the agile market research space, today announced their partnership with Voxpopme, the leading provider of video insights and analytics. Together, the two will combine technologies and services to give clients an agile, end-to-end video solution that captures powerful customer feedback across any device and delivers humanized insights in days.

Do These 5 Things and Become a Voxpopme Power User

Tom Higgins - 25/10/2017

As many of you already know, Voxpopme is an agile video solution that strives to make video insight easy and scalable through our market leading technology. This has always been the aim for the team at Voxpopme. In the three years since I joined the company, the tools that take the pain out of working with video have evolved far quicker than I ever anticipated.

FUEL CYCLE Leverages Voxpopme's Video Research Capability To Unlock Deeper Customer Insights

Tom Higgins - 24/10/2017

FUEL CYCLE has partnered with video analysis specialists Voxpopme to help marketers and researchers quickly capture customer feelings and sentiment to gain strategic advantages.

Leading voices in Market Research collaborate in Perspectives launch

Ben O'Hanlon - 04/10/2017

The leading voices in Market Research have come together as founding contributors of Perspectives - a new initiative designed to offer a one-of-a-kind discourse with insights industry experts via video.

Subscribe by email