Market researchers are under more pressure than ever. Pressure to deliver more strategic insights than ever before, faster than ever before, and making budgets go further without compromising quality. In fact, in today’s time-pushed, results-orientated world, speed and impact are two of the most important factors to consider when it comes to conducting research - and unfortunately, more traditional methods just aren’t up to the challenge. Sound familiar? Don’t fret - that’s where video market research comes in.
Dale Carnegie said that “when dealing with people you are not dealing with creatures of logic, but creatures of emotion.” A sentiment we should not forget when it comes to collecting and sharing research that is supposed to influence the future direction of our products and services.
Birmingham, UK [30 May 2018] -- Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, has promoted Tom Williams to Chief Revenue Officer.
Video touches all aspects of our lives, and as apps like Instagram Stories hit 300 million daily active users, people are becoming more and more confident communicating via video - which means that the use of video will continue to grow in popularity.
Video is the most powerful way for customers to provide real human feedback. It’s deep in meaning, rich in content and emotionally engaging - and today’s technology has made it easier than ever before for researchers to access this feedback in huge volumes.
Once you’ve captured your video data and got to know the people behind it you’ll have tons of complex thoughts, thousands of emotive messages and more real human stories than you can shake a stick at - but what on earth do you do with all this info once you’ve captured it? It can feel pretty overwhelming - but don’t worry, that’s what we’re here for…
Voxpopme Announces Four New Strategic Partnerships, Powering Industry Leading Technology Platforms with Agile Video Insight
London, UK - ZappiStore welcomes Voxpopme to its automation platform, offering Zappi users the option to enhance their insights with Voxpopme video response add-ons. Going live in the US and UK imminently, and 10 more markets by June 2018.
Users of ZappiStore’s Creative suite will now be able to add open-ended video responses, with access to Voxpopme analytics for a deeper, personable way to obtain insights.
Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from Mercia Fund Managers to support its global expansion.
First published by GutCheck - 16th November 2017
Partnership with Voxpopme to Yield Best-in-Class Video Solutions to Enhance Qualitative Insights
GutCheck, a pioneer in the agile market research space, today announced their partnership with Voxpopme, the leading provider of video insights and analytics. Together, the two will combine technologies and services to give clients an agile, end-to-end video solution that captures powerful customer feedback across any device and delivers humanized insights in days.