The leading voices in Market Research have come together as founding contributors of Perspectives - a new initiative designed to offer a one-of-a-kind discourse with insights industry experts via video.Read More
Video research innovator Voxpopme today launched a new, dedicated app-based qualitative solution, specifically for diary studies, called Moments.
Available for iOS and Android, the Moments app will enable researchers to seamlessly run video diary studies by inviting consumers to respond to questions and tasks via videos recorded across any number of days and weeks.Read More
Immediate Release: 1st August 2017
Voxpopme integrates IBM Watson’s machine learning and natural language processing capabilities to deliver advanced video sentiment analysis.Read More
Immediate Release: 20 July 2017
Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar clients through its market leading technology.
Addressing a growing client need for speed and impact in market research, this partnership with Voxpopme provides Kantar with the tools to connect with consumers across the world via video feedback. Kantar will use these new capabilities in researching marketing challenges such as product testing, brand positioning and communication testing, shopper insights and customer experience.Read More
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Shoulds are statements you hear when people tell you what you should be reading, or should be listening to, or should be doing. People love to tell you what you should, ought, must or have to do with your time (and some of us love to write blog posts about it).
The tyranny of the shoulds is the feeling that somehow you’re not living up to your ideal self, it’s the background anxiety that you’re not doing enough and missing out (even though this may be an irrational fear). Sadly, market researchers, like all other human beings, are not immune to this feeling.Read More
Last week, Voxpopme had the pleasure of attending and sponsoring IIeX North America. Our involvement enabled us to meet hundreds of like-minded researchers looking to push the boundaries of insight by exploring and testing new methodologies.
While at the show, we were fortunate enough to have the opportunity to present as part of the Merck track. Given that we've built a video insight platform, we figured we better talk about our field of expertise in a joint presentation with Merck titled 'Unlocking the power of video to illuminate insights'.
On 18th April, the UK’s Prime Minister, Theresa May called for an early General Election scheduled for 8th June 2017. The unexpected 'snap' election sent waves of disruption through Westminster, the media and the general public. To gauge the full impact of Mrs May's decision, we asked Voxpopme's on demand video research community to share their opinion on the biggest political news this year.Read More