The importance of storytelling in market research

Tom Higgins - 12/10/2018

The importance of storytelling in market research

We live in a world that’s data rich and insight poor. We currently receive five times as much information as we did in 1986, and that number is only expected to climb as we become more bogged down with data. Why? Author Anthony ‘Tas’ Tasgal believes it’s because we live in an arithmocracy, a system where we worship numbers as gods and strongly believe in the safety of numbers and digits above all else. We’re afraid to make decisions without data, which is why we want facts - and we want them now.

Voxpopme set to scale with £1.5m investment from Mercia

Tom Higgins - 10/10/2018

National investment group Mercia Technologies PLC is pleased to announce a £1.5million follow-on investment into its direct investment, Voxpopme, to support the further scaling of the business as it is set to double its revenues this year.

How to use the power of video to fight survey fatigue

Tom Higgins - 08/10/2018

How to use the power of video to fight survey fatigue

Life today is hectic. No one has enough time - and in a world where we’re constantly connected, it’s pretty much impossible to ever switch off. If we’re not rushing from A to B then it’s the pressure of deadlines looming over us - and big data is always there threatening us with more information to digest than ever before too. It’s official: we live in a DRIP world that’s data rich and insight poor - and we’re struggling to keep our heads above water.

Voxpopme Strengthens VideoCX Offering with Appointment of CX Industry Expert

Tom Higgins - 02/10/2018

Customer Experience Expert Jon Carbone Joins Company

SALT LAKE CITY, Oct. 2, 2018 /PRNewswire/ -- Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Jon Carbone as Vice President of VideoCX, the company's video-first customer experience solution. In the role, Carbone will report directly to the company's CEO.

Voxpopme Appoints New Vice President of Customer Success

Tom Higgins - 25/09/2018

Video technology company fortifies long-term growth plans with new hire.

Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Braden Johnstone as Senior Vice President of Customer Success. In the role, Johnstone will oversee the company's customer success and will report directly to Chief Revenue Officer, Tom Williams. 

Two simple ways to go beyond scores and maximise the impact of your CX

Tom Higgins - 19/09/2018

If you’re a customer experience (CX) practitioner, you’re well aware that CX is a super broad, catch-all term for a variety of solutions and interactions that shape the perceptions our customers have of our brands. Stellar CX performance is dependent on the combined delivery of exceptional products, services and interactions. Failing that, as a minimum, we should be responding swiftly and appropriately to negative experiences and turning them on their heads.

As a result, a large portion of the modern CCO or VP of CX’s time is dedicated to collecting and interpreting feedback from thousands of customers. Modern enterprises use everything from survey-based solutions and social listening to text or voice analytics and user experience research to try and understand what drives customer behaviour and decisions.

Yet, understanding which areas of our businesses excel or undermine our customer experiences can feel like a daunting task - even with the abundance of tools at our disposal. Why? Because, to-date, our understanding has been based solely on aggregated scores - not genuine stories.

So how can you really get to grips with what your customers are thinking and understand the why behind their actions? Is there another way besides standard customer experience surveys that can allow you to unlock deeper insights? This blog explores two possible ways you can go beyond the scores and really bring your CX to life to ensure you are making truly customer-centric decisions. Read on to find out more…

3 ways video can humanise your research

Tom Higgins - 24/08/2018

Sometimes, the research we do isn’t always the research we need. In today’s modern, data-filled world, we’re all suffering from some form of information overload. On average we receive fives times more information than we did in 1986. And senior executives in every business have to juggle data from a plethora of sources and departments every single day. 

Differentiate or die: how video open-ends will revolutionise your surveys

Tom Higgins - 24/07/2018

If you want to understand what someone is thinking, feeling or doing, chances are you’ll ask them a question. How are you? What do you think of this? Why did you do that? Expressing how we feel and our likes and dislikes is human nature; we do it every day in conversation and increasingly share it everyday on social media. And when it comes to market research, the how and why questions give us the answers we need to get to the bottom of what people truly think. 

Open-ended questions are an essential way to uncover hidden truths that closed questions just can’t - which is why they are such an important part of market research. This perhaps explains why they’ve been ever-present in the online, self-completed data collection techniques that have ruled the market research roost for the past 15 years. Why? Because, in theory, the ‘open’ question allows consumers to share true feelings and in-depth insights outside the constraints of an NPS score or brand opinion rating while fitting in with the scalable nature of online surveys.

Sounds great, right? But unfortunately, something about the open text box just isn’t, well, ticking the boxes. Which is why more and more market researchers are turning to video market research and video open-ends to revolutionise their surveys…

How does sentiment analysis help my video research?

Tom Higgins - 23/07/2018

How does automated sentiment analysis help my video research?

Video is by far the most powerful way to gather human feedback and see how your customers really feel about your brand, products and services. However, video market research has had a bit of a bad reputation over the years, with many researchers being reluctant to use it because they see video as cumbersome to record and even more complicated to analyse.

But with today’s end-to-end video research tools, there’s no need to spend hours searching for answers or carefully noting down time-codes, consistent topics and annotations by hand. Instead, advanced, automated analytics such as theme and sentiment coding are empowering researchers, allowing them to quickly understand shared sentiments and consistent themes across hundreds of videos, or hours of content, at a time.

What does that mean for you? That you can access the depth of information delivered by video and use it to make informed, customer-centric decisions faster than ever before.

Sound good? Read on to find out more…

How to save time and double the impact of your qualitative research

Tom Higgins - 15/06/2018

Market researchers are under more pressure than ever. Pressure to deliver more strategic insights than ever before, faster than ever before, and making budgets go further without compromising quality. In fact, in today’s time-pushed, results-orientated world, speed and impact are two of the most important factors to consider when it comes to conducting research - and unfortunately, more traditional methods just aren’t up to the challenge. Sound familiar? Don’t fret - that’s where video market research comes in.

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